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I would love your help on Tarro Branding Ideas

I've been thinking about rebranding Tarro Skincare to reflect what Tarro stands for.

 So I wanted to share with you my mission for Tarro and its purpose

 

Your Skin, Your Choice, Your Glow

  • Empower people to mindfully choose and take control of what goes on their skin, feeding the skin from the outside in
  • Celebrate skincare freedom to explore natural ingredients both animal and plant-based
  • Partner wih local farms to sustainably and ethically source organic grass-fed tallow and locally grown botanicals, ensuring purity and traceability and supporting British farming
As a valued subscriber, your perspective is important to me. 
 
My new brand manager Jemma has put together a few design options and would love your help selecting the one that best reflects our brand identity. 
 
 Below are the designs we have shortlisted.  
  • What is your opinion of this rebranding vs current?
  • Which style resonates with you? 
  • What impression does each row give to you as a customer?

Any feedback on colourways, font, readability, style would be really appreciated!

 

Row 1

Row 2

 

Row 3

 

Row 4

 

Row 5

 

Row 6

Current Branding

5 comments

  • I like the solid colour of 1 & 3, v obvious way to distinguish between them. I prefer the simpler designs overall with less text like row 4. In row one perhaps just one bunch of foliage to simplify the design? Overall my favourites are 1,3 & 4

    Jennifer Espley on

  • Love row 1 as like the idea of colours representing the different uses for the balms.

    Rhian on

  • I think Row 1 looks distinctive. The pastel colours look unique & great, just distinguish the different colours a little more to highlight individual products.

    Thomas on

  • Row 1 or 4
    I think a slightly different colour for each team helps to quickly identify which one you are picking up.
    I prefer a slightly more subtle nod to the cow shape!! You have to be on board but it isn’t necessarily what I want to think about when I pick up the creams!

    Karen on

  • Row 4 – simple clear whilst having enough difference

    Lydia Beard on

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